Rio de Janeiro beach landscape and a Brazilian man sitting on a chair wearing a Flamengo jersey sponsored by Petrobras.

Nobody knows if it matters who or what Brazil votes for.

Brazil has dealt with some damage.

The Chinese geopolitical alliance, the very concerning BRICS coallition in the eyes of the conservative Americans and a considerable part of the liberals, the European Union trade deals, and policies (that some envy, but the current US president has been fighting against his entire life) that brought diversity to the workplace, women’s protections, palpable rules for digital communication, a future for the energy and sustainability markets, and even solutions in banking, all cofigure disparity.

The average American loves freedom.

The notion that this model could be copied is not what it seems in practice: there are patents, copyrights, the GDPR, the FTC, the FBI, the DHS, the CIA, ICE, and so on. But to think that, for example, Brazilian universities could have a definitive say in technology’s development, in an era that shows the way of living has shifted to the screen and devices without much care for how they’re configured or tracked, is a lack of dimension of capital spending — which is recorded, but nobody seems to be willing to challenge (and those who try, start a war).

But this war has turned to faith.

This war has turned to family values, while every family hass a different, yet similar power dynamics.

And the aspirations of young people don’t seem to matter as much as their compliance — to fetishized control and constraint.

We need to take a hint from culture.

We need to debate what is, actually, “culture”.

We need more content creators, with reach, with sponsorship and with protections.

Without journalism, we’d be looking at a self-paced, ultra-processed, bubble-picking, hateful-for-good, anti-social media, that we will fall into the trap of normalizing, while serious research has pinpointed that revealed the demise of Education.

In Brazil, it happened twice: in the figure of Fernando Haddad, who lost for president in 2018, and now, as he lost in the first round for cop-loving, butcher-friendly Tarcísio.

It happened with this project.

And with its author.

Time and time again.

And people need to wake up to the dimensions, without exageration, but without failure of transparency, of this fact that, to me, seems impossible to hide.

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